Keywords are words or phrases that help search engines identify the topics that your content covers. Algorithms have sophisticated systems for analyzing the keywords that users employ in their queries as well as the terms that are used throughout a given piece of content. This helps them match the user with the content that will best answer their needs. Businesses with competitors that aggressively target industry keywords have to commit more to SEO to maintain a share of organic traffic. Compare your existing search engine rankings to your competition, and measure the opportunity cost of losing customers to them. Keywords help search engines categorize your content, and they help shoppers find you. However, they are only one step in a successful SEO strategy. Keyword research is more mechanical than intellectual, which means it requires less thinking and more doing — something that algorithms can handle better than humans Unless you want to become a SEO Consultant in London yourself, there is no point in spending your time trying to keep up with Googles changes.
Powerful SEO Stats
A well-rounded search engine optimization strategy can transform your business in so many different ways. Maximize the impact of your methods by taking a look at the search engine optimization statistics that we’ve compiled.
- 68.2% of first-page YouTube results are HD videos.
- 90.63% of pages get no organic search traffic from Google.
- Where to buy + near me mobile queries have grown by over 200% from 2017–2019.
- When asked what methods they use to find local businesses, products, and services, 65% of consumers mention desktop search
- The average length of a first-page YouTube video is 14 minutes, 50 seconds.
- SEO leads have a 14.6% close rate.
The best SEO Consultant is someone who has a thorough knowledge of such SEO techniques that bring your content to the forefront of the search results page.
The Quantity And Quality Of Your Backlinks
One of the major benefits of backlinks is that they help you get referral traffic. In fact, a person who is reading a post can click on the post link to learn more about the topic at hand. In order to improve your backlink profile, you must first know what links are already pointing to your site. This is easy to do with a link explorer. SEO professionals have not agreed how search engines factor in social link signals. However, it is agreed that they do matter when it comes to increasing traffic and the rank of websites. Authority of linking site, do-follow vs.no follow status, and the onsite location are three major factors that impact the link value. So, whenever you plan to create a diverse backlink profile, make sure you keep these in mind. A SEO Specialist can spend years learning how to analyse data in order to improve content and help businesses grow.
Local SEO Is A Cost-effective Marketing Strategy
Optimizing your website for local searches can be time-consuming, just like regular SEO, but it doesn’t have to cost a lot of money. If you do it well and rank high in relevant local searches, you are putting your business right in front of those local audiences who are ready to buy. Google My Business has become the creme de la creme of local search. As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time. Link opportunities for local SEO are much more limited. You’re fighting to rank for hyper-local keywords, which tend to not have a lot of search volume, and you will be working with websites with low authority to start. A UK SEO Expert will ensure high visibility and growth of your business across your desired location.